Alana LaCava-Hearn is a Southwest Florida real estate advisor known for blending strategic negotiation, refined marketing, and an exceptionally personalized client experience.
A Cape Coral resident for over 10 years, Alana offers both insider market knowledge and a genuine appreciation for the coastal lifestyle her clients are investing in. With a strong family legacy in real estate, her career is a natural evolution built on service, integrity, and a deep-rooted passion for helping others find their perfect piece of paradise.
Backed by the global reach of Forbes Global Properties, Alana provides her clients access to elevated marketing resources and expansive exposure. From waterfront estates and luxury condominiums to first homes, investment properties, and relocations, she understands that exceptional service should exist at every price point.
Her background in contracts and negotiation gives her clients a decisive advantage at the table, while her marketing expertise ensures every listing regardless of value, is positioned with intention, professionalism, and maximum visibility. Buyers benefit from her proactive communication, strategic insight, and ability to identify long-term value beyond surface appeal.
Clients consistently describe her approach as polished yet approachable, white-glove service without pretense.
Outside of real estate, Alana lives the lifestyle she represents. Whether she’s tackling home renovation projects, cooking, working out with her husband, or spending time with their Belgian Malinois, Khloe and Kano, she understands firsthand that a home is more than an asset it’s the backdrop for life’s most meaningful moments.
That perspective allows her to connect deeply with her clients and guide them with clarity, confidence, and care through one of the most significant financial decisions they will ever make.
Real estate is more than a transaction.
It’s strategy. It’s representation. It’s trust.
And Alana delivers all three, at every level.
“Alana was Amazing throughout the whole process! As well as keeping in touch, made it easier for us! She prices correctly! Listen to her! Our house was seen for a day and a half, we already got offers, and sold quickly! She’s our Realtor for Life!”
“Alana made our dreams of becoming Cape Coral homeowners come true! It’s all about location and 5 star customer service and this person knows her real estate! Took us to multiple places, all were great but of course she saved the best for last! We now have a beautiful move in ready 3 bedroom 2 bath home with a saltwater pool! Even the paint was the same as my vision board! I can’t believe how blessed we are and I owe it all to Alana, being so patient with us! Thank you Alana! I tell everyone that you are the reason I’m so happy!?”
“Working with Alana has been a total game-changer for us. After our home sat on the market for 6 months with another agent and no real traction, we were feeling discouraged. We made the switch to Alana, and within just 2 weeks, she had it SOLD, no gimmicks, just results. Her marketing approach was sharp, her communication was on point, and we truly felt like we had someone in our corner who cared about the outcome just as much as we did. On top of selling our home, Alana also represented us in the purchase of a couple of vacant lots that we plan to build spec homes on. If you’re looking for someone who’s smart, driven, and truly committed to helping you succeed, Alana’s your girl. Couldn’t recommend her more!”
“Alana was amazing in every aspect of selling our home. She answered every call and text message we sent her. She was very detailed. 100% professional, highly recommended”